| 000 | 03362nam a22005655i 4500 | ||
|---|---|---|---|
| 001 | 978-3-031-76279-6 | ||
| 003 | DE-He213 | ||
| 005 | 20251030114553.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 241130s2024 sz | s |||| 0|eng d | ||
| 020 |
_a9783031762796 _9978-3-031-76279-6 |
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| 024 | 7 |
_a10.1007/978-3-031-76279-6 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aBUS043000 _2bisacsh |
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| 072 | 7 |
_aKJS _2thema |
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| 100 | 1 |
_aGrieco, Cecilia. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _988295 |
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| 245 | 1 | 0 |
_aConsumer Behavior in the Sharing Economy _h[electronic resource] : _bAdoption, Engagement, and Post-Usage Dynamics / _cby Cecilia Grieco. |
| 250 | _a1st ed. 2024. | ||
| 264 | 1 |
_aCham : _bSpringer Nature Switzerland : _bImprint: Springer, _c2024. |
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| 300 |
_aX, 101 p. 32 illus., 28 illus. in color. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aContributions to Management Science, _x2197-716X |
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| 505 | 0 | _a1. Introduction -- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy -- 3. To share or not to share? Approaching the sharing economy -- 4. ‘Happily ever after’ The post-purchase behaviour of sharing economy consumers. | |
| 520 | _aThe book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries. Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain. | ||
| 650 | 0 |
_aMarketing. _9521 |
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| 650 | 0 |
_aSustainability. _957661 |
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| 650 | 0 |
_aWelfare economics. _959134 |
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| 650 | 0 |
_aEnvironmental sciences _xSocial aspects. _966050 |
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| 650 | 1 | 4 |
_aMarketing. _9521 |
| 650 | 2 | 4 |
_aSustainability. _957661 |
| 650 | 2 | 4 |
_aSocial Economy. _969034 |
| 650 | 2 | 4 |
_aEnvironmental Social Sciences. _966053 |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031762789 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031762802 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031762819 |
| 830 | 0 |
_aContributions to Management Science, _x2197-716X _969223 |
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| 856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-031-76279-6 |
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