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020 _a9798868808937
_9979-8-8688-0893-7
024 7 _a10.1007/979-8-8688-0893-7
_2doi
050 4 _aQA76.9.U83
050 4 _aQA76.9.H85
072 7 _aUYZ
_2bicssc
072 7 _aCOM079010
_2bisacsh
072 7 _aUYZ
_2thema
100 1 _aSchall, Andrew.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_988419
245 1 4 _aThe Persona and Journey Map Playbook
_h[electronic resource] :
_bDesigning Human-Centered Artifacts to Inspire and Drive Change /
_cby Andrew Schall.
250 _a1st ed. 2024.
264 1 _aBerkeley, CA :
_bApress :
_bImprint: Apress,
_c2024.
300 _aXXIII, 374 p. 127 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aChapter 1 Representing Our Users -- Chapter 2 Why Most Personas Fail -- Chapter 3 Flying to New Heights: The Concept of Altitudes -- Chapter 4 Developing Persona Characteristics that Matter -- Chapter 5 Building a Persona Family Tree -- Chapter 6 Researching Your Personas -- Chapter 7 Synthesizing Data to Inform Your Personas -- Chapter 8 Constructing Your Personas -- Chapter 9 Designing Your Personas -- Chapter 10 Conducting Research to Understand Your User’s Journey -- Chapter 11 Synthesizing Data to Inform Your Journey Map -- Chapter 12 Creating a Flight Path for Your Journey Map -- Chapter 13 Adding Contextual Layers to Your Journey Map -- Chapter 14 Designing Your Journey Map -- Chapter 15 Keeping Your Personas and Journey Maps in the Air -- Chapter 16 Using Personas and Journey Maps with Other Artifacts -- Chapter 17 Charting Future Courses for Your Journey Maps -- Chapter 18 Launching a User Artifact Program.
520 _aMost personas and journey maps crash land shortly after takeoff. This step-by-step playbook provides a revolutionary approach to creating these pivotal artifacts in product design through the concept of altitudes. They will guide you in conceptualizing your users through research techniques that directly inform persona characteristics. Discover how to create personas that are free from irrelevant attributes and learn to develop high-altitude personas with sufficient lift to guide product roadmaps and organizational strategy. You'll also master constructing flight paths for journey maps that capture the user’s journey at the perfect level of detail, uncovering key moments in their experience. Then, as personas and journeys evolve, you will learn to measure the impact of product experience improvements. With this book as your co-pilot, you'll navigate the creation process with the help of templates and real-world examples reflecting the latest methods for personas and journey maps. The Persona and Journey Map Playbook will provide you with the tools and strategies to create impactful personas and journey maps that will drive user-centered design and product success. .
650 0 _aUser interfaces (Computer systems).
_964688
650 0 _aHuman-computer interaction.
_964854
650 0 _aStrategic planning.
_957225
650 0 _aLeadership.
_94372
650 0 _aMarketing.
_9521
650 0 _aTelemarketing.
650 0 _aInternet marketing.
_959122
650 0 _aBusiness.
_958353
650 0 _aManagement science.
_957941
650 1 4 _aUser Interfaces and Human Computer Interaction.
_966577
650 2 4 _aBusiness Strategy and Leadership.
_967107
650 2 4 _aMarketing.
_9521
650 2 4 _aDigital Marketing.
650 2 4 _aBusiness and Management.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9798868808920
776 0 8 _iPrinted edition:
_z9798868808944
776 0 8 _iPrinted edition:
_z9798868813733
856 4 0 _uhttps://doi.org/10.1007/979-8-8688-0893-7
912 _aZDB-2-CWD
912 _aZDB-2-SXPC
999 _c65410
_d65410