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020 _a9798868805332
_9979-8-8688-0533-2
024 7 _a10.1007/979-8-8688-0533-2
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100 1 _aRees-Evans, Alexander.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_988570
245 1 0 _aHow to Launch a Token
_h[electronic resource] :
_bAn Essential Guide for the Uninitiated /
_cby Alexander Rees-Evans.
250 _a1st ed. 2024.
264 1 _aBerkeley, CA :
_bApress :
_bImprint: Apress,
_c2024.
300 _aXIV, 293 p. 26 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aChapter 1: Introduction to launching a token -- Chapter 2: Project structure -- Chapter 3: Tokenomics -- Chapter 4: Market Cycles -- Chapter 5: Go to market strategies -- Chapter 6: Mandatory stages of your product -- Chapter 7: Raising funds -- Chapter 8: Storage and custody of funds -- Chapter 9: Market making -- Chapter 10: DEXs and CEXs -- Chapter 11: How to prepare for your launch day -- Chapter 12: Token health, longevity and final words.
520 _aTake a deep dive into the intricacies of launching and successfully managing a cryptocurrency token. This book is an indispensable resource, providing invaluable insights and practical advice. Spanning 12 chapters, the book begins with the fundamentals, explaining the different types of tokens and the core concepts of crypto projects, guiding readers through the critical decision-making process about the necessity and role of a token in their venture. As the narrative progresses, you are taken on a journey through the lifecycle of a crypto project. It emphasizes the importance of a well-thought-out roadmap, a compelling pitch deck, and the crucial process of assembling a skilled team. Diving deeper, the book explores the complex world of tokenomics, reviewing the various economic models behind tokens and how to tailor them to specific projects. A key aspect of this guide is its focus on go-to-market strategies, including targeting the right audience, effective marketing techniques, and the vital role of community building. Additionally, it addresses the essentials of fundraising in the crypto space, highlighting the types of investors to approach and strategies for engaging them effectively. Security and stability are paramount in the crypto world. The book provides a detailed analysis of the storage and custody of funds, comparing centralized and decentralized mechanisms and emphasizing the importance of robust security measures. This is crucial for ensuring liquidity and accessibility of the token in the market. The guide culminates with a focus on the launch day, detailing the preparation, organization, and key considerations to ensure a successful token launch. When done you’ll be well-equipped to navigate the complex and exciting world of cryptocurrency token launches.
650 0 _aComputer science.
_958552
650 1 4 _aComputer Science.
_958552
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9798868805325
776 0 8 _iPrinted edition:
_z9798868805349
776 0 8 _iPrinted edition:
_z9798868813351
856 4 0 _uhttps://doi.org/10.1007/979-8-8688-0533-2
912 _aZDB-2-CWD
912 _aZDB-2-SXPC
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