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020 _a9783658461317
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024 7 _a10.1007/978-3-658-46131-7
_2doi
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072 7 _aBUS083000
_2bisacsh
072 7 _aKJQ
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072 7 _aUF
_2thema
100 1 _aKreutzer, Ralf T.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_977969
245 1 0 _aUnderstanding Artificial Intelligence
_h[electronic resource] :
_bFundamentals, Use Cases and Methods for a Corporate AI Journey /
_cby Ralf T. Kreutzer.
250 _a1st ed. 2024.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer,
_c2024.
300 _aX, 488 p. 114 illus., 42 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aFuture of Business and Finance,
_x2662-2475
505 0 _aPart I: Fundamentals of Artificial Intelligence -- 1. What is meant by Artificial Intelligence and how can it be used? -- 2. Drivers of Artificial Intelligence -- Part II: Fields of Application of Artificial Intelligence -- 3. Production, Maintenance, Mobility, Transport, Agriculture -- 4. Marketing, Sales, Customer Service -- 5. Health and Safety -- 6. Energy Sector and Smart Home -- 7. Education and Knowledge Transfer -- 8. Human Resource Management (HRM) -- 9. Financial Services Sector -- 10. Military Sector -- 11. Metaverse -- Part 3: AI Challenge – how to anchor Artificial Intelligence in the company -- 12. Developing an AI Journey in Your Own Company -- 13. Outlook -- 14. Data, Law and Responsibility – Legal Challenges in the Use of Artificial Intelligence.
520 _aThis book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact.
650 0 _aBusiness information services.
650 0 _aMarketing.
_9521
650 0 _aTechnological innovations.
_959244
650 1 4 _aIT in Business.
650 2 4 _aMarketing.
_9521
650 2 4 _aInnovation and Technology Management.
_966187
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783658461300
776 0 8 _iPrinted edition:
_z9783658461324
830 0 _aFuture of Business and Finance,
_x2662-2475
_968594
856 4 0 _uhttps://doi.org/10.1007/978-3-658-46131-7
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c65653
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