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020 _a9783031761935
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024 7 _a10.1007/978-3-031-76193-5
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072 7 _aBUS090010
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245 1 0 _aMarketing and AI: Shaping the Future Together
_h[electronic resource] :
_bProceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 /
_cedited by Vincent Jeseo, Jasmine Parajuli.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aXX, 149 p. 15 illus., 10 illus. in color.
_bonline resource.
336 _atext
_btxt
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337 _acomputer
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338 _aonline resource
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490 1 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6173
505 0 _aExamining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation -- Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad -- Creative Artificial Intelligence for Marketers: A Framework and Research Agenda -- Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes -- Laying The Path: Modelling A B2B Customer Journey in Commodity Markets -- Rethinking the relationship quality dimensions in B2B: Introducing Tap Model -- User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach.
520 _aThe growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of Marketing Science Annual Conference in Coral Gables, FL, USA, this book offers research, theories, methodologies, and case studies on the use of AI by marketers in various areas to better serve customers and satisfy their needs. It also explore the role that academics play in supporting marketing scholars, students, researchers, consumers, practitioners, and stakeholders in understanding and navigating these technological changes. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
650 0 _aTelemarketing.
650 0 _aInternet marketing.
_959122
650 0 _aArtificial intelligence.
_958441
650 0 _aBusiness information services.
650 0 _aSales management.
_969045
650 1 4 _aDigital Marketing.
650 2 4 _aArtificial Intelligence.
_958441
650 2 4 _aIT in Business.
650 2 4 _aSales and Distribution.
_969046
700 1 _aJeseo, Vincent.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_969047
700 1 _aParajuli, Jasmine.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_989506
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031761928
776 0 8 _iPrinted edition:
_z9783031761942
776 0 8 _iPrinted edition:
_z9783031761959
830 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6173
_969049
856 4 0 _uhttps://doi.org/10.1007/978-3-031-76193-5
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