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_aMarketing in a Multicultural and Vibrant World _h[electronic resource] : _bProceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 / _cedited by Vincent Jeseo, Jasmine Parajuli. |
| 250 | _a1st ed. 2024. | ||
| 264 | 1 |
_aCham : _bSpringer Nature Switzerland : _bImprint: Springer, _c2024. |
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| 300 |
_aXX, 157 p. 15 illus. _bonline resource. |
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_aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science, _x2363-6173 |
|
| 520 | _aMarketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science’s World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. | ||
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_aMarketing. _9521 |
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_aDiversity in the workplace. _957447 |
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_aSales management. _969045 |
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_aMarketing. _9521 |
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_aCross-Cultural Management. _979729 |
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_aSales and Distribution. _969046 |
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_aJeseo, Vincent. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt _969047 |
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| 700 | 1 |
_aParajuli, Jasmine. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt _989506 |
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