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001 978-3-031-70521-2
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008 250117s2024 sz | s |||| 0|eng d
020 _a9783031705212
_9978-3-031-70521-2
024 7 _a10.1007/978-3-031-70521-2
_2doi
050 4 _aHD62.5
050 4 _aHG4751
072 7 _aKJH
_2bicssc
072 7 _aBUS025000
_2bisacsh
072 7 _aKJH
_2thema
100 1 _aLexa, Carsten A.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_990328
245 1 2 _aA Start-Up's Definitive Guide to Failure
_h[electronic resource] :
_bLearning from the Most Common Mistakes Founders Make /
_cby Carsten A. Lexa, Émilie Nollet.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aXXVI, 116 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aBusiness Guides on the Go,
_x2731-4766
505 0 _aIntroduction - Too little attention is paid to start-up failures worldwide -- The entrepreneurial mindset - I am not an entrepreneur -- Commercial and technical knowledge - Knowledge is so yesterday -- The idea - Why it is everything and the business concept is nothing -- The product – When customers (and markets) do not know what is good for them -- Customer needs - If customers don't understand what they need, it's their own fault -- Selling - Nobody needs marketing and sales -- The Team - Don't waste time with interpersonal issues -- Leadership - Finally, let´s live the power -- Investors - Money talks -- Taking care of yourself - Ignore yourself, focus on the business -- The bonus chapter - Socially and environmentally responsible business are overrated -- The end: A few words on a closing note -- Interview with Prof. Dr. Günter Faltin: How to fail as a founder.
520 _aSeven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to “drive their start-up off a cliff.” Structured as a “how-to guide to failure,” it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the “right” mistakes in order to fail more efficiently (and perhaps help them avoid making these mistakes in the first place). The book includes an interview with German “start-up legend” Prof. Günter Faltin.
650 0 _aNew business enterprises.
_961729
650 0 _aVenture capital.
_976361
650 0 _aStrategic planning.
_957225
650 0 _aLeadership.
_94372
650 0 _aPersonnel management.
_957459
650 1 4 _aStart-Ups and Venture Capital.
_976362
650 2 4 _aBusiness Strategy and Leadership.
_967107
650 2 4 _aHuman Resource Management.
_966590
700 1 _aNollet, Émilie.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_990329
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031705205
776 0 8 _iPrinted edition:
_z9783031705229
776 0 8 _iPrinted edition:
_z9783031705236
830 0 _aBusiness Guides on the Go,
_x2731-4766
_968573
856 4 0 _uhttps://doi.org/10.1007/978-3-031-70521-2
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c66443
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