| 000 | 05111nam a22004094u 4500 | ||
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| 001 | 10.1002/9781119829973 | ||
| 003 | Wiley | ||
| 005 | 20251030120320.0 | ||
| 007 | cr nn 008mam|a | ||
| 008 | 240405t2024||||xxu fs| |0|| 0|eng|| | ||
| 020 |
_a9781119829973 _qelectronic |
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| 024 | 7 |
_a10.1002/9781119829973 _2doi |
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| 041 | _aeng | ||
| 100 | 1 |
_aAnderson, Allan _4aut _992240 |
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| 245 | 1 | 0 |
_aProduct Development and Management Body of Knowledge _bA Guidebook for Training and Certification _h[electronic resource] _cAllan Anderson, Ernie Harris, Chad McAllister |
| 250 | _a1 | ||
| 260 |
_bWiley _c2024 |
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| 264 | 1 |
_bWiley _c2024 |
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| 300 | _a432pp.; | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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_atext file _2rdaft |
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| 347 | _bPDF | ||
| 520 | _aProduct Developmentand Management Body of Knowledge Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base. The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management. | ||
| 650 | 4 |
_aIndustrial Engineering / Manufacturing _991085 |
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| 650 | 4 |
_aProduction Operations Management _992241 |
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| 650 | 4 |
_aCreativity & Innovation Management _991297 |
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| 653 | 0 | 0 | _aproduct innovation; product management; project management; product development; new products; new services; line extensions; cost reductions; product improvements; service improvements; product life cycle; performance metrics; product roadmaps; innovation strategy; open innovation; sustainable innovation; innovation process; stage-gate; agile; lean; design thinking; portfolio management; product innovation charter; product design; design thinking; quality function deployment; ideation; concept design; emobodiment design; market research; focus groups; ethnography; surveys; multivariate research; market testing; innovation culture; high performing teams; virtual teams; The Product Development and Management Association; PDMA; PDMA Body of Knowledge |
| 700 | 1 |
_aHarris, Ernie _4aut _992242 |
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| 700 | 1 |
_aMcAllister, Chad _4aut _992243 |
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| 776 | 0 | 8 |
_iPrinted edition: _z9781119829942 |
| 856 | 4 | 0 |
_uhttps://doi.org/10.1002/9781119829973 _aWiley Online Library |
| 856 | 4 | 0 |
_uhttps://onlinelibrary.wiley.com/action/showBook?doi=10.1002%2F9781119829973 _aWiley Online Library |
| 856 | 4 | 2 |
_3Cover Image _uhttps://onlinelibrary.wiley.com/cms/asset/ad6bc805-ca56-436b-8a36-a1d9f4c94151/9781119829973.cover.gif _aWiley Online Library |
| 999 |
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