000 03351cam a2200565 i 4500
001 9780429449598
003 FlBoTFG
005 20251030122226.0
006 m o d
007 cr cnu---unuuu
008 220915t20232023enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9780429449598
_qelectronic book
020 _a0429449593
_qelectronic book
020 _a9780429831140
_qelectronic book
020 _a0429831145
_qelectronic book
020 _a9780429831133
_qelectronic book
020 _a0429831137
_qelectronic book
020 _a9780429831157
_qelectronic book
020 _a0429831153
_qelectronic book
020 _z9781138326897
_qhardcover
020 _z9781032443300
_qpaperback
024 7 _a10.4324/9780429449598
_2doi
035 _a(OCoLC)1344545815
035 _a(OCoLC-P)1344545815
050 0 4 _aHF5415.1255
_b.S5236 2023
072 7 _aBUS
_x043000
_2bisacsh
072 7 _aKJS
_2bicssc
100 1 _aSingh, Jaywant,
_eauthor.
_992456
245 1 0 _aBrands and consumers :
_ba research overview /
_cJaywant Singh and Benedetta Crisafulli.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2023.
264 4 _c©2023
300 _a1 online resource (121 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aState of the art in business research
520 _a"Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This shortform book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well-illustrated and explained, have approached the subject in somewhat uncritical manner. As such, the book represents a timely compendium on popular topics in branding and is a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and delves into proposing areas for expanding knowledge in the field. Recognising the diversity of research in branding, the authors of this book as active branding researchers attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a valuable resource for academic researchers, branding practitioners, business students and policy makers who view branding as an evidence-oriented discipline"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aBranding (Marketing)
_xManagement.
_992457
650 0 _aMarketing research.
_957888
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
_964225
700 1 _aCrisafulli, Benedetta,
_eauthor.
_992458
830 0 _aState of the art in business research.
_964098
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429449598
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67333
_d67333