000 03187cam a22005178i 4500
001 9781003253815
003 FlBoTFG
005 20251030122232.0
006 m o d
007 cr |||||||||||
008 230302s2023 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003253815
_q(ebook)
020 _a1003253814
020 _a9781000900644
_q(electronic bk. : PDF)
020 _a1000900649
_q(electronic bk. : PDF)
020 _a9781000900699
_q(electronic bk. : EPUB)
020 _a100090069X
_q(electronic bk. : EPUB)
020 _z9781032182902
_q(hardback)
020 _z9781032170435
_q(paperback)
024 7 _a10.4324/9781003253815
_2doi
035 _a(OCoLC)1371776609
035 _a(OCoLC-P)1371776609
050 0 0 _aHM1226
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aGTC
_2bicssc
100 1 _aO'Donnell, Aoife,
_eauthor.
_993158
245 1 0 _aPublic relations and communications :
_bfrom theory to practice /
_cAoife O'Donnell.
250 _a1st Edition.
264 1 _aNew York, NY :
_bRoutledge,
_c2023.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how communications is conducted. Featuring example cases from around the world, chapters include discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate public relations modules, particularly those with experiential and/or blended learning pedagogical approaches. Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aPublic relations.
_958088
650 0 _aInterpersonal communication.
_963475
650 0 _aBusiness communication.
_957366
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
_958091
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003253815
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67478
_d67478