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001 9781003282099
003 FlBoTFG
005 20251030122233.0
006 m o d
007 cr |||||||||||
008 240209s2025 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003282099
_q(ebook)
020 _a1003282091
020 _a9781040094136
_q(electronic bk. : EPUB)
020 _a1040094139
_q(electronic bk. : EPUB)
020 _a9781040094099
_q(electronic bk. : PDF)
020 _a1040094090
_q(electronic bk. : PDF)
020 _z9781032252100
_q(hardback)
020 _z9781032247861
_q(paperback)
024 7 _a10.4324/9781003282099
_2doi
035 _a(OCoLC)1423048383
035 _a(OCoLC-P)1423048383
050 0 0 _aHM742
072 7 _aSOC
_x000000
_2bisacsh
072 7 _aSOC
_x052000
_2bisacsh
072 7 _aJFD
_2bicssc
100 1 _aLipschultz, Jeremy Harris,
_d1958-
_eauthor.
_993317
245 1 0 _aSocial media measurement and management :
_bentrepreneurial digital analytics /
_cJeremy Harris Lipschultz.
250 _aSecond edition.
264 1 _aNew York, NY :
_bRoutledge,
_c2025.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aOnline social networks
_xResearch.
_993318
650 0 _aSocial media.
_936123
650 0 _aDyadic analysis (Social sciences)
_993319
650 0 _aSocial sciences
_xNetwork analysis.
_975914
650 0 _aMarketing research.
_957888
650 7 _aSOCIAL SCIENCE / General
_2bisacsh
_964772
650 7 _aSOCIAL SCIENCE / Media Studies
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003282099
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67518
_d67518