000 05488cam a2200601Mu 4500
001 9781003307457
003 FlBoTFG
005 20251030122235.0
006 m o d
007 cr cnu||||||||
008 240706s2024 enk o ||| 0 eng d
040 _aOCoLC-P
_beng
_cOCoLC-P
020 _a9781040096093
020 _a1040096093
020 _a9781003307457
_q(electronic bk.)
020 _a1003307450
_q(electronic bk.)
020 _a9781040096079
_q(electronic bk. : PDF)
020 _a1040096077
_q(electronic bk. : PDF)
024 7 _a10.4324/9781003307457
_2doi
035 _a(OCoLC)1443939214
035 _a(OCoLC-P)1443939214
050 4 _aHF5415
072 7 _aBUS
_x043000
_2bisacsh
072 7 _aBUS
_x071000
_2bisacsh
072 7 _aBUS
_x007000
_2bisacsh
072 7 _aKJS
_2bicssc
100 1 _aHinson, Robert
_q(Robert Ebo)
_1https://id.oclc.org/worldcat/entity/E39PCjFP6gFvhDGX6bR7FfP7tq
_993507
245 1 0 _aSocial Media Marketing Management
_h[electronic resource] :
_bHow to Penetrate Emerging Markets and Expand Your Customer Base.
260 _aOxford :
_bProductivity Press,
_c2024.
300 _a1 online resource (253 p.)
500 _aDescription based upon print version of record.
505 0 _aCover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Author Biographies -- Chapter 1 Social Media Marketing in Africa and Other Emerging Economies -- Author Biographies -- Chapter Outline -- Chapter Outcome -- Introduction -- Unique Characteristics of Social Media Marketing in EMDEs -- Africa's Social Media Landscape -- What is Social Media Marketing? -- Social Media Influencer Marketing -- Successful Social Media Marketing Campaigns from the Global North -- AI and Social Media Marketing -- Case Study 1
505 8 _aSuccessful Social Media Marketing Campaigns from Africa -- Structure of the Book -- Review Questions -- References -- Chapter 2 Social Media Marketing Strategy -- Chapter Outline -- Chapter Outcome -- Introduction -- Strategic Planning and Social Media Marketing -- Why Should We Take the Time to Plan? -- The Phases of Social Media Marketing Maturity -- Critical Reflection -- Social Media Campaigns: The Strategic Planning Process -- Identify Social Media Marketing Objectives and Set Budgets -- Profile the Target Audience of Social Consumers -- Managing Social Media Marketing in the Organisation
505 8 _aThe Social Media Policy -- An Organisational Structure to Support Social Media -- Social Media Management Systems -- Chapter Summary -- What Are the Steps in Social Media Marketing Strategic Planning? -- Exercises -- Review Questions -- References -- Chapter 3 Social Commerce -- Chapter Outline -- Chapter Outcome -- Introduction -- Social Commerce -- Social Shopping -- Social Commerce and the Shopping Process -- Social Commerce Strategies -- Social Promotions and Partnerships -- Social Commerce Fraud -- The Social Commerce Zone -- Types of Social Commerce Zones -- Social Proof -- References
505 8 _aChapter 4 Mobile Ecosystems and Apps in Social Media Marketing -- Chapter Outline -- Chapter Outcome -- Introduction -- Definition of Terms -- Wireless and Mobile Devices -- Characteristics of Mobile and Wireless Devices -- Benefits of Mobile Devices -- Disadvantages of Mobile Devices -- Mobile Financial Services -- Mobile Payment Applications -- Characteristics of Mobile Payment Methods -- Types of Mobile Payment Applications -- Mobile Apps and Social Media -- Mobile App Platforms -- Anthropology's (ANT) Approach to Social Media -- Activities -- Assignment -- Review Questions -- References
505 8 _aChapter 5 Social Networking Sites: A Focus on Mobile Marketing Strategies -- Chapter Outline -- Chapter Outcome -- Introduction -- Growth of Mobile Connectivity and Device Use in Developing Economies -- Mobile Connectivity and Social Media -- Mobile App Platforms -- Social Media -- Anthropology (ANT) Approach to Social Media -- Mobilising Your Brands -- Mobile Brand Engagement -- Designing a Mobile Brand Engagement Campaign -- Designing Mobile Apps for Mobile Shopping -- Mobile Payment Applications -- Characteristics of Mobile Payment Methods -- Types of Mobile Payment Applications
500 _aBuy Buttons and Location Identification on Social Networking Sites
520 _aThis book seeks to provide practical guidance on the use of social media in the firm's operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aMarketing.
_9521
650 0 _aSocial media.
_936123
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
_964225
650 7 _aBUSINESS & ECONOMICS / Leadership
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Business Communication / General
_2bisacsh
_993508
700 1 _aMhlanga, David.
_983294
700 1 _aOsei-Frimpong, Kofi.
_1https://id.oclc.org/worldcat/entity/E39PCjHbT9rGtbPmjBDC37y68C
_993509
700 1 _aDoe, Joshua.
_993510
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003307457
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67561
_d67561