000 03425cam a22005778i 4500
001 9781003324027
003 FlBoTFG
005 20251030122236.0
006 m o d
007 cr |||||||||||
008 230615s2024 enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003324027
_q(ebook)
020 _a1003324029
020 _a9781000990690
_q(electronic bk. : PDF)
020 _a1000990699
_q(electronic bk. : PDF)
020 _a9781000990706
_q(electronic bk. : EPUB)
020 _a1000990702
_q(electronic bk. : EPUB)
020 _z9781032348261
_q(hardback)
020 _z9781032348308
_q(paperback)
024 7 _a10.4324/9781003324027
_2doi
035 _a(OCoLC)1390808911
035 _a(OCoLC-P)1390808911
050 0 0 _aHD30.3
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aLAN
_x004000
_2bisacsh
072 7 _aKJSP
_2bicssc
100 1 _aSwiatek, Lukasz,
_eauthor.
_993624
245 1 0 _aArtificial intelligence, strategic communicators and activism /
_cLukasz Swiatek, Marina Vujnovic, Chris Galloway and Dean Kruckeberg.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2024.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 0 _aGlobal PR insights
520 _a"In a world which is increasingly wary of artificial intelligence, this book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships. AI promotes inequality, fake news and environmental damage. This book argues that strategic communicators are uniquely placed to counter these AI-driven ethical dilemmas, by building their skills in human relationships and relationship-building, and their ability to craft and to deliver messages effectively. By discussing the different approaches that professionals can take across the spectrum of practice in relation to the challenges of AI, the book offers multiple perspectives that will help to build knowledge in diverse settings, and develop practice especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges of AI"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aCommunication in organizations.
_960034
650 0 _aStrategic planning.
_957225
650 0 _aArtificial intelligence
_xMoral and ethical aspects.
_958209
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
_958091
650 7 _aLANGUAGE ARTS & DISCIPLINES / Communication
_2bisacsh
_993005
700 1 _aVujnovic, Marina,
_d1975-
_eauthor.
_993625
700 1 _aGalloway, Chris,
_eauthor.
_993626
700 1 _aKruckeberg, Dean,
_eauthor.
_993627
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003324027
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67591
_d67591