000 03137cam a22005538i 4500
001 9781003327189
003 FlBoTFG
005 20251030122236.0
006 m o d
007 cr |||||||||||
008 240329s2024 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003327189
_q(ebook)
020 _a1003327184
020 _a9781040090831
_q(electronic bk. : PDF)
020 _a1040090834
_q(electronic bk. : PDF)
020 _a9781040090855
_q(electronic bk. : EPUB)
020 _a1040090850
_q(electronic bk. : EPUB)
020 _z9781032355092
_q(hardback)
020 _z9781032355085
_q(paperback)
024 7 _a10.4324/9781003327189
_2doi
035 _a(OCoLC)1430432206
035 _a(OCoLC-P)1430432206
050 0 0 _aR118
072 7 _aLAN
_x004000
_2bisacsh
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aMED
_x078000
_2bisacsh
072 7 _aGTC
_2bicssc
245 0 0 _aPublic relations for public health and social good /
_c[edited by] Brooke W. McKeever.
264 1 _aNew York, NY :
_bRoutledge,
_c2024.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions. Many organizations attempt to influence prosocial behaviors, such as donating one's time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice and ends with discussion questions to consider and references for further reading. Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aCommunication in medicine.
_963864
650 0 _aPublic health.
_961312
650 0 _aPublic relations.
_958088
650 7 _aLANGUAGE ARTS & DISCIPLINES / Communication
_2bisacsh
_993005
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
_958091
650 7 _aMEDICAL / Public Health
_2bisacsh
_957352
700 1 _aMcKeever, Brooke W.,
_eeditor.
_993648
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003327189
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67597
_d67597