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001 9781003347033
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006 m o d
007 cr |||||||||||
008 230617s2024 enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003347033
_q(ebk)
020 _a1003347037
020 _a9781000982992
_q(electronic bk. : PDF)
020 _a1000982998
_q(electronic bk. : PDF)
020 _a9781000983036
_q(electronic bk. : EPUB)
020 _a100098303X
_q(electronic bk. : EPUB)
020 _z9781032388342
_q(pbk)
020 _z9781032388373
_q(hbk)
024 7 _a10.4324/9781003347033
_2doi
035 _a(OCoLC)1395547211
035 _a(OCoLC-P)1395547211
050 0 0 _aHF5415.32
072 7 _aBUS
_x000000
_2bisacsh
072 7 _aBUS
_x016000
_2bisacsh
072 7 _aBUS
_x019000
_2bisacsh
072 7 _aKJS
_2bicssc
100 1 _aSmith, Andrew,
_d1967 March 27-
_eauthor.
_993809
245 1 0 _aConsumer behaviour and analytics /
_cAndrew Smith.
250 _aSecond edition.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2024.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aConsumer behavior.
_957391
650 0 _aMarketing
_xData processing.
_959619
650 7 _aBUSINESS & ECONOMICS / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Consumer Behavior
_2bisacsh
_993810
650 7 _aBUSINESS & ECONOMICS / Decision-Making & Problem Solving
_2bisacsh
_993384
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003347033
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67639
_d67639