000 04019cam a22006618i 4500
001 9781003380511
003 FlBoTFG
005 20251030122241.0
006 m o d
007 cr |||||||||||
008 241211s2025 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003380511
_q(ebook)
020 _a1003380514
020 _a9781040298749
_q(electronic bk. : PDF)
020 _a1040298745
_q(electronic bk. : PDF)
020 _a9781040298770
_q(electronic bk. : EPUB)
020 _a104029877X
_q(electronic bk. : EPUB)
020 _z9781032461953
_q(hardback)
020 _z9781032431444
_q(paperback)
020 _z1032461950
024 7 _a10.4324/9781003380511
_2doi
035 _a(OCoLC)1482022383
035 _a(OCoLC-P)1482022383
050 0 0 _aHM1196
072 7 _aPSY
_x000000
_2bisacsh
072 7 _aPSY
_x003000
_2bisacsh
072 7 _aPSY
_x017000
_2bisacsh
072 7 _aJMH
_2bicssc
245 0 4 _aThe handbook of personalized persuasion :
_btheory and application /
_cedited by Richard E. Petty, Andrew Luttrell and Jacob D. Teeny.
264 1 _aNew York, NY :
_bRoutledge,
_c2025.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aRoutledge international handbooks
520 _a"The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion. The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also addresses when such personalization can be counterproductive or backfire. Bringing together some of the foremost experts in the area, the book consists of a diverse, global, and interdisciplinary set of scholars who tackle the theory and application of personalized persuasion. Organized into two sections, the first part of the book addresses the many aspects of people to which messages can be targeted, such as the basis of a person's attitude or the person's goals or identity. The second part of the book tackles the many important areas of application in which personalized messaging has been examined, such as political and health messaging, consumer advertising, and even online misinformation. This handbook is essential reading for researchers and students in social psychology and across the behavioral and social sciences, while also offering practitioners in marketing, government, and beyond the most cutting-edge insights into how to maximize the influence of personalized persuasion"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aPersuasion (Psychology)
_986864
650 0 _aInfluence (Psychology)
_994088
650 0 _aPersuasion (Rhetoric)
_994089
650 0 _aSocial influence.
650 0 _aCommunication
_xMethodology.
_968705
650 0 _aCommunication
_xPsychological aspects.
_994090
650 0 _aCommunication
_xSocial aspects.
_957401
650 7 _aPSYCHOLOGY / General
_2bisacsh
650 7 _aPSYCHOLOGY / Applied Psychology
_2bisacsh
650 7 _aPSYCHOLOGY / Interpersonal Relations
_2bisacsh
_957599
700 1 _aPetty, Richard E.,
_eeditor.
_1https://id.oclc.org/worldcat/entity/E39PBJtxb3kFKXM8TQXx6VVjYP
_994091
700 1 _aLuttrell, Andrew,
_eeditor.
_994092
700 1 _aTeeny, Jacob D.,
_eeditor.
_1https://id.oclc.org/worldcat/entity/E39PCjxBkm9DC3XPD8b6p4P7tq
_994093
830 0 _aRoutledge international handbooks.
_992337
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003380511
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67709
_d67709