000			03324cam a2200541M 4500
001			9781003397199
003			FlBoTFG
005			20251030122243.0
006			m o d
007			cr |n|||||||||
008			241229s2025 xx o 0|| 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781040308271 _q(electronic bk.)
020			_a1040308279 _q(electronic bk.)
020			_a9781003397199 _q(electronic bk.)
020			_a1003397190 _q(electronic bk.)
020			_a9781040308288 _q(electronic bk. : EPUB)
020			_a1040308287 _q(electronic bk. : EPUB)
020			_z1032500913
020			_z9781032500911
024	7		_a10.4324/9781003397199 _2doi
035			_a(OCoLC)1481595965
035			_a(OCoLC-P)1481595965
050		4	_aHD59
072		7	_aBUS _x052000 _2bisacsh
072		7	_aBUS _x043000 _2bisacsh
072		7	_aBUS _x000000 _2bisacsh
072		7	_aKJSP _2bicssc
245	0	0	_aHISTORIES OF POLITICAL PUBLIC RELATIONS _h[electronic resource] : _bfrom propaganda to public.
260			_a[S.l.] : _bROUTLEDGE, _c2025.
300			_a1 online resource
490	1		_aHistory of Public Relations
520			_aDespite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying. Responding to this challenge, this book explores PR's historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, while health and climate scientists warn that there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aPublic relations. _958088
650		0	_aGovernment information. _994240
650		7	_aBUSINESS & ECONOMICS / Public Relations _2bisacsh _958091
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh _964225
650		7	_aBUSINESS & ECONOMICS / General _2bisacsh
700	1		_aTheofilou, Anastasios. _1https://id.oclc.org/worldcat/entity/E39PCjtv9FQ348bBJxcktb7cxC _994241
700	1		_aTopić, Martina. _1https://id.oclc.org/worldcat/entity/E39PCjDHK9KCgPRDBGXFFXDHFq _994242
830		0	_aHistory of Public Relations. _994243
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003397199
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942			_cE-Books
999			_c67745 _d67745