000 03669cam a22005298i 4500
001 9781003398615
003 FlBoTFG
005 20251030122243.0
006 m o d
007 cr |||||||||||
008 240509s2025 enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003398615
_q(ebook)
020 _a1003398618
020 _a9781040116760
_q(electronic bk. : PDF)
020 _a1040116760
_q(electronic bk. : PDF)
020 _a9781040116777
_q(electronic bk. : EPUB)
020 _a1040116779
_q(electronic bk. : EPUB)
020 _z9781032504636
_q(hardback)
020 _z9781032504643
_q(paperback)
024 7 _a10.4324/9781003398615
_2doi
035 _a(OCoLC)1434574236
035 _a(OCoLC-P)1434574236
050 0 0 _aHG173
072 7 _aBUS
_x043000
_2bisacsh
072 7 _aBUS
_x070140
_2bisacsh
072 7 _aKJMV7
_2bicssc
100 1 _aEnnew, Christine,
_eauthor.
_1https://id.oclc.org/worldcat/entity/E39PCjtG4XwddbDFjyT9997QWP
_994253
245 1 0 _aFinancial services marketing :
_ba guide to principles and practice /
_cChristine Ennew, Nigel Waite and Róisín Waite.
250 _aFourth edition.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2025.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _a"This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world's best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory, and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social, and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how AI and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world An upgraded companion website including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy, and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aFinancial services industry
_xMarketing.
_994254
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
_964225
700 1 _aWaite, Nigel,
_eauthor.
_1https://id.oclc.org/worldcat/entity/E39PCjMqJgd3h4KCyFGC3mw7QC
_994255
700 1 _aWaite, Róisín,
_eauthor.
_1https://id.oclc.org/worldcat/entity/E39PCjyGbcjgB4KmgYPWv7BJcK
_994256
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003398615
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67749
_d67749