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| 001 | 9781003426899 | ||
| 003 | FlBoTFG | ||
| 005 | 20251030122246.0 | ||
| 006 | m o d | ||
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| 008 | 241121s2025 enk ob 001 0 eng | ||
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_aOCoLC-P _beng _erda _cOCoLC-P |
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| 020 |
_a9781003426899 _q(ebook) |
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| 020 | _a1003426891 | ||
| 020 |
_a9781040316979 _q(electronic bk. : PDF) |
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_a1040316972 _q(electronic bk. : PDF) |
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_z9781032731346 _q(hardback) |
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| 020 |
_z9781032731322 _q(paperback) |
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| 024 | 7 |
_a10.4324/9781003426899 _2doi |
|
| 035 | _a(OCoLC)1472988246 | ||
| 035 | _a(OCoLC-P)1472988246 | ||
| 050 | 0 | 0 | _aHF5415 |
| 072 | 7 |
_aBUS _x043030 _2bisacsh |
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_aBUS _x043010 _2bisacsh |
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_aBUS _x043000 _2bisacsh |
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| 072 | 7 |
_aKJS _2bicssc |
|
| 100 | 1 |
_aKahn, Barbara E., _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjHkWy3KkBpytF9kTXBbHP _994482 |
|
| 245 | 1 | 0 |
_aVisual marketing : _ba practical guide to the science of branding & retailing / _cBarbara E. Kahn and Elizabeth N. Johnson. |
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2025. |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 520 |
_a"As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it. Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts, illustrating this with many contemporary real-world examples. Reflecting on observations around the radical disruption in the retail industry in particular, the authors introduce the "Kahn Retailing Success Matrix," which has successfully guided marketing strategy across many industries. The book also highlights the significant influence of visual and physiological principles on how human observers see and interpret visual stimuli, and how applying these fundamental principles will provide marketers with incredible differential advantage in a customer-centric world. Readers will also gain in-depth understanding of how to use new measurement tools that rely on data analytics; choice and preference behaviour; eye tracking and other measures of attention; memory; and emotions to evaluate strategies and measure success. This innovative and incisive new textbook is a valuable resource for both undergraduate and postgraduate students of such subjects as Consumer Behaviour, Marketing Strategy, Visual Marketing and Retailing. Online resources include course exercises, lecture slides, and suggested mini case studies"-- _cProvided by publisher. |
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| 588 | _aOCLC-licensed vendor bibliographic record. | ||
| 650 | 0 |
_aMarketing. _9521 |
|
| 650 | 0 |
_aVisual communication. _994483 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / International / Marketing _2bisacsh _994484 |
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| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / Direct _2bisacsh _994375 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh _964225 |
|
| 700 | 1 |
_aJohnson, Elizabeth N., _eauthor. _994485 |
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| 856 | 4 | 0 |
_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003426899 |
| 856 | 4 | 2 |
_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 942 | _cE-Books | ||
| 999 |
_c67808 _d67808 |
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