000 03558cam a2200565M 4500
001 9781003432203
003 FlBoTFG
005 20251030122247.0
006 m o d
007 cr |n|||||||||
008 241120s2025 xx o 0|| 0 eng d
040 _aOCoLC-P
_beng
_cOCoLC-P
020 _a9781040272510
_q(electronic bk.)
020 _a1040272517
_q(electronic bk.)
020 _a9781003432203
_q(electronic bk.)
020 _a1003432204
_q(electronic bk.)
020 _a9781040272466
_q(electronic bk. : PDF)
020 _a1040272460
_q(electronic bk. : PDF)
020 _z103255780X
020 _z9781032557809
020 _z1032557818
020 _z9781032557816
024 7 _a10.4324/9781003432203
_2doi
035 _a(OCoLC)1472071207
035 _a(OCoLC-P)1472071207
050 4 _aHD30.4
072 7 _aBUS
_x000000
_2bisacsh
072 7 _aBUS
_x041000
_2bisacsh
072 7 _aBUS
_x043060
_2bisacsh
072 7 _aGPS
_2bicssc
100 1 _aHackley, Christopher E.,
_eauthor.
_994553
245 1 0 _aQUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT
_h[electronic resource] :
_bdoing interpretive research projects.
250 _aThird edition.
260 _a[S.l.] :
_bROUTLEDGE,
_c2025.
300 _a1 online resource
520 _aThis is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics, literary analysis, practice theory, postmodernism, poststructuralism and other areas, it has a uniquely pragmatic approach. The book bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The books second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. Thisthird edition has been fully updated to include new examples, insights from recent research, and an improved pedagogy for logic and clarity throughout, as well as more graphics, diagrams, chapter summaries and exercises to aid understanding. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods. Online resources include PowerPoint lecture slides.
588 _aOCLC-licensed vendor bibliographic record.
650 7 _aBUSINESS & ECONOMICS / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management
_2bisacsh
_964413
650 7 _aBUSINESS & ECONOMICS / Marketing / Research
_2bisacsh
_994554
650 0 _aManagement
_xResearch.
_958194
650 0 _aMarketing research.
_957888
650 0 _aConsumers
_xResearch.
_961232
650 0 _aQualitative research.
_958806
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003432203
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67825
_d67825