000			03217cam a2200493M 4500
001			9781003466802
003			FlBoTFG
005			20251030122251.0
006			m o d
007			cr |n|||||||||
008			240911s2024 xx o 0|| 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781040149836 _q(electronic bk.)
020			_a1040149839 _q(electronic bk.)
020			_a9781003466802 _q(electronic bk.)
020			_a100346680X _q(electronic bk.)
020			_a9781040149911 _q(electronic bk. : EPUB)
020			_a104014991X _q(electronic bk. : EPUB)
020			_z1032687096
020			_z9781032687094
024	7		_a10.4324/9781003466802 _2doi
035			_a(OCoLC)1455329179
035			_a(OCoLC-P)1455329179
050		4	_aHD59
072		7	_aLAN _x004000 _2bisacsh
072		7	_aBUS _x052000 _2bisacsh
072		7	_aBUS _x070060 _2bisacsh
072		7	_aKJSP _2bicssc
100	1		_aKasparas, Andrius. _994906
245	1	0	_aTRANSFORMING PR _h[electronic resource] : _bpublic relations to people relations.
260			_a[S.l.] : _bROUTLEDGE, _c2024.
300			_a1 online resource
520			_aThis book introduces the concept of the Picnic Society - a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle's (our bubble's) realities, possibilities, and reputations. In today's world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has - or soon will - erase any remaining boundaries between organizations and the world's social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist - 24 hours per day,7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR - from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aPublic relations. _958088
650		7	_aLANGUAGE ARTS & DISCIPLINES / Communication _2bisacsh _993005
650		7	_aBUSINESS & ECONOMICS / Public Relations _2bisacsh _958091
650		7	_aBUSINESS & ECONOMICS / Industries / Media & Communications Industries _2bisacsh _994907
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003466802
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942			_cE-Books
999			_c67922 _d67922