000 03219cam a22006018i 4500
001 9781003484622
003 FlBoTFG
005 20251030122253.0
006 m o d
007 cr |||||||||||
008 250129s2025 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003484622
_q(ebook)
020 _a100348462X
020 _z9781032777665
_q(hardback)
020 _z9781032777610
_q(paperback)
020 _a9781040325681
_q(electronic bk.)
020 _a1040325688
_q(electronic bk.)
020 _z1032777672
020 _z9781032777672
020 _z1032777613
020 _a9781040325711
_q(electronic bk. : EPUB)
020 _a1040325718
_q(electronic bk. : EPUB)
024 7 _a10.4324/9781003484622
_2doi
035 _a(OCoLC)1493165401
035 _a(OCoLC-P)1493165401
050 0 0 _aHF5718
072 7 _aLAN
_x004000
_2bisacsh
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aGTC
_2bicssc
100 1 _aOltarzhevskyi, Dmytro,
_eauthor.
_995069
245 1 0 _aUnderstanding corporate communications /
_cDmytro Oltarzhevskyi, Yevgen Zagorulko.
250 _aFirst.
264 1 _aNew York, NY :
_bRoutledge,
_c2025.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aCorporate communications theory -- The essence of corporate communications -- Corporate communications directions -- Corporate communications practice -- Corporate communications channels.
520 _a"With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualized style accessible to a wide readership. This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aBusiness communication.
_957366
650 0 _aCorporations
_xPublic relations.
_995070
650 0 _aCommunication in management.
_962277
650 7 _aLANGUAGE ARTS & DISCIPLINES / Communication
_2bisacsh
_993005
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
_958091
700 1 _aZagorulko, Yevgen,
_eauthor.
_995071
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003484622
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c67963
_d67963