000			03463cam a2200493M 4500
001			9781003507901
003			FlBoTFG
005			20251030122256.0
006			m o d
007			cr |n|||||||||
008			240919s2024 xx o 0|| 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781040147221 _q(electronic bk.)
020			_a1040147224 _q(electronic bk.)
020			_a9781003507901 _q(electronic bk.)
020			_a1003507905 _q(electronic bk.)
020			_a9781040147269 _q(electronic bk. : EPUB)
020			_a1040147267 _q(electronic bk. : EPUB)
020			_z1032826584
020			_z9781032826585
024	7		_a10.1201/9781003507901 _2doi
035			_a(OCoLC)1456313583
035			_a(OCoLC-P)1456313583
050		4	_aHD59
072		7	_aCOM _x057000 _2bisacsh
072		7	_aBUS _x052000 _2bisacsh
072		7	_aCOM _x094000 _2bisacsh
072		7	_aUYQ _2bicssc
100	1		_aPhillips, David, _d1914- _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjqCtrccJb8VyjcQ7rhHyd _995369
245	1	0	_aAUGMENTING PUBLIC RELATIONS _h[electronic resource] : _ban introduction to ai and other technologies for pr.
260			_a[S.l.] : _bCRC PRESS, _c2024.
300			_a1 online resource
520			_aAugmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools. The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from brain to computer communication' to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics. Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aPublic relations. _958088
650		0	_aPublic relations _xData processing. _995370
650		7	_aCOMPUTERS / Virtual Reality _2bisacsh _995371
650		7	_aBUSINESS & ECONOMICS / Public Relations _2bisacsh _958091
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003507901
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942			_cE-Books
999			_c68048 _d68048