| 000 | 03648cam a2200529M 4500 | ||
|---|---|---|---|
| 001 | 9781003598381 | ||
| 003 | FlBoTFG | ||
| 005 | 20251030122302.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 250208s2025 xx o 0|| 0 eng d | ||
| 040 |
_aOCoLC-P _beng _cOCoLC-P |
||
| 020 |
_a9781040320624 _q(electronic bk.) |
||
| 020 |
_a1040320627 _q(electronic bk.) |
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| 020 |
_a9781003598381 _q(electronic bk.) |
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| 020 |
_a1003598382 _q(electronic bk.) |
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| 020 |
_a9781040320686 _q(electronic bk. : EPUB) |
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| 020 |
_a1040320686 _q(electronic bk. : EPUB) |
||
| 020 | _z1032983892 | ||
| 020 | _z9781032983899 | ||
| 020 | _z1032983825 | ||
| 020 | _z9781032983820 | ||
| 024 | 7 |
_a10.4324/9781003598381 _2doi |
|
| 035 | _a(OCoLC)1495067512 | ||
| 035 | _a(OCoLC-P)1495067512 | ||
| 050 | 4 | _aHF5718.2.A78 | |
| 072 | 7 |
_aLAN _x004000 _2bisacsh |
|
| 072 | 7 |
_aKJSP _2bicssc |
|
| 100 | 1 |
_aMahoney, James Scott, _d1947- _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjrfcyhvDVMyxgXMtQtGDy _995794 |
|
| 245 | 1 | 0 |
_aPUBLIC RELATIONS WRITING _h[electronic resource]. |
| 250 | _aFourth edition. | ||
| 260 |
_a[S.l.] : _bROUTLEDGE, _c2025. |
||
| 300 | _a1 online resource | ||
| 520 | _aPublic Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and practice. This book, based on the author's wide professional practice and tertiary teaching experiences, has been widely used in international undergraduate teaching and learning. This fourth edition continues to treat clear, concise and accurate writing for this profession as integral to all aspects of professional practice and as a skill that is not confined to media release writing. Among the book's strengths are the student exercises, including international cases, which are based on real-world examples, and references to ethical practice. This book provides a holistic approach to learning about writing in this profession. While its focus is on writing, this holistic approach, which includes material on planning a communication strategy, makes it an ideal text for introductory subjects at university as well as for specialist writing units. While it is primarily grounded in Australian practice, the book is written in line with accepted international approaches to public relations writing, including the principles of journalism's 'news writing', and contains case studies from other countries. This book appeals to audiences in early-year university students studying public relations and marketing communication. It is also suitable for professional practitioners seeking to enhance their writing skills. | ||
| 588 | _aOCLC-licensed vendor bibliographic record. | ||
| 650 | 0 |
_aBusiness communication _zAustralia. _995795 |
|
| 650 | 0 |
_aWritten communication _zAustralia. _995796 |
|
| 650 | 0 |
_aPublic relations _zAustralia. _995797 |
|
| 650 | 0 |
_aMass media and business. _959019 |
|
| 650 | 0 |
_aMass media and publicity. _995798 |
|
| 650 | 7 |
_aLANGUAGE ARTS & DISCIPLINES / Communication _2bisacsh _993005 |
|
| 856 | 4 | 0 |
_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003598381 |
| 856 | 4 | 2 |
_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 942 | _cE-Books | ||
| 999 |
_c68172 _d68172 |
||