000			05284cam a22005778i 4500
001			9781003604549
003			FlBoTFG
005			20251030122302.0
006			m o d
007			cr |||||||||||
008			241220s2025 enk ob 001 0 eng
040			_aOCoLC-P _beng _erda _cOCoLC-P
020			_a9781003604549 _q(ebook)
020			_a1003604544
020			_z9781032994901 _q(paperback)
020			_z9781032994918 _q(hardback)
020			_a9781040326626 _q(electronic bk. : PDF)
020			_a1040326625 _q(electronic bk. : PDF)
020			_a9781040326640 _q(electronic bk. : EPUB)
020			_a1040326641 _q(electronic bk. : EPUB)
024	7		_a10.4324/9781003604549 _2doi
035			_a(OCoLC)1500087346
035			_a(OCoLC-P)1500087346
050	0	0	_aHF5415
072		7	_aBUS _x008000 _2bisacsh
072		7	_aBUS _x016000 _2bisacsh
072		7	_aBUS _x043000 _2bisacsh
072		7	_aKJS _2bicssc
245	0	0	_aMarketing ethics and consumer society : _bpractising inclusive, responsible and sustainable marketing / _cedited by Athanasia Daskalopoulou and Natalia Yannopoulou.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2025.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
520			_a"This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers' lives and the potential that future marketers have to shape contemporary society. Chapters cover Marketing and Advertising Ethics, Critical Consumption, Gender and Race, Brand Activism, Sustainability and Corporate Social Responsibility, and Understanding and Protecting the Consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on Marketing Ethics, Ethical Marketing and Sustainability, and Marketing and Society. Online support materials include lecture slides and a test bank"-- _cProvided by publisher.
505	0		_aPart 1: Marketing and Consumption Ethics 1. Marketing Ethics and Ethical Consumers Athanasia Daskalopoulou, Natalia Yannopoulou 1a. Case Study: Prepping Mothers Katy Kerrane 2. The Politics of Consumption and Consumer Activism Athanasia Daskalopoulou, Natalia Yannopoulou 2a. Case Study: Global Supply Chains, Human Rights, and Corporate Ethics in the Fashion Industry Julia Marcet Alonso 3. Brand Activism vs 'Woke-washing' and Exploitation Natalia Yannopoulou, Athanasia Daskalopoulou 3a. Case Study: McDonald's Boycott Alex Knight Part 2: Marketing Equality, Diversity, and Inclusion 4. Gender, Sexuality, and Marketing Athanasia Daskalopoulou, Natalia Yannopoulou 4a. Case Study: The Barbie Dream Gap Project Maria Papatzika 5. Race, Ethnicity, and Consumer Culture Anuja Anil Pradhan 5a. Case Study: Woke-washing and Representation in Advertising Anuja Anil Pradhan 6. Consumer Vulnerability, Consumer Well-being, and Caring Marketplaces Teresa Heath and Ines Branco-Illodo 6a. Case Study: Self-organising Well-being through Mutual Aid Jack Davies Part 3: Social, Transformative, and Sustainable Marketing 7: CSR, the Sustainability Dialogue, and Signals of CommunicationPanayiota Alevizou7a. Case Study: Alternative Tourism and Sustainability: The Case of DestirectioAlexandros Filiopoulos8. Social and Cause-related MarketingAthanasia Daskalopoulou, Natalia Yannopoulou8a. Case Study: #HelpUkraineSongMiyoshi Tamashiro
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aMarketing _xMoral and ethical aspects. _995811
650		0	_aMarketing _xSocial aspects. _995812
650		0	_aSocial responsibility of business. _957269
650		7	_aBUSINESS & ECONOMICS / Business Ethics _2bisacsh _964517
650		7	_aBUSINESS & ECONOMICS / Consumer Behavior _2bisacsh _993810
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh _964225
700	1		_aDaskalopoulou, Athanasia, _eeditor. _995813
700	1		_aYannopoulou, Natalia, _eeditor. _995814
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003604549
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942			_cE-Books
999			_c68177 _d68177