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001 9781032650784
003 FlBoTFG
005 20251030122304.0
006 m o d
007 cr |n|||||||||
008 241029s2025 xx o 0|| 0 eng d
040 _aOCoLC-P
_beng
_cOCoLC-P
020 _a9781040151808
_q(electronic bk.)
020 _a1040151809
_q(electronic bk.)
020 _a9781032650784
_q(electronic bk.)
020 _a1032650788
_q(electronic bk.)
020 _a9781040151822
_q(electronic bk. : EPUB)
020 _a1040151825
_q(electronic bk. : EPUB)
020 _z1032618744
020 _z9781032618746
024 7 _a10.4324/9781032650784
_2doi
035 _a(OCoLC)1464023831
035 _a(OCoLC-P)1464023831
050 4 _aHD60
072 7 _aBUS
_x025000
_2bisacsh
072 7 _aBUS
_x072000
_2bisacsh
072 7 _aBUS
_x068000
_2bisacsh
072 7 _aKJH
_2bicssc
100 1 _aBrindle, Margaret.
_995931
245 1 0 _aSOCIAL ENTREPRENEURSHIP FOR DEVELOPMENT
_h[electronic resource] :
_ba business model.
250 _aSecond edition.
260 _a[S.l.] :
_bROUTLEDGE,
_c2025.
300 _a1 online resource
520 _aSocial Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development.
588 _aOCLC-licensed vendor bibliographic record.
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship
_2bisacsh
_965335
650 7 _aBUSINESS & ECONOMICS / Development / Sustainable Development
_2bisacsh
_965045
650 7 _aBUSINESS & ECONOMICS / Development / Economic Development
_2bisacsh
_994882
650 0 _aSocial entrepreneurship.
_959182
650 0 _aSocial entrepreneurship
_zAfrica.
_995932
650 0 _aIntellectual property.
_961771
650 0 _aNew products
_xMarketing.
_995933
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781032650784
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c68217
_d68217