| 000 | 03504cam a2200505M 4500 | ||
|---|---|---|---|
| 001 | 9781032689937 | ||
| 003 | FlBoTFG | ||
| 005 | 20251030122305.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 240623s2024 xx o 0|| 0 eng d | ||
| 040 |
_aOCoLC-P _beng _cOCoLC-P |
||
| 020 |
_a9781040124062 _q(electronic bk.) |
||
| 020 |
_a1040124062 _q(electronic bk.) |
||
| 020 |
_a9781032689937 _q(electronic bk.) |
||
| 020 |
_a1032689935 _q(electronic bk.) |
||
| 020 |
_a9781040123997 _q(electronic bk. : PDF) |
||
| 020 |
_a1040123996 _q(electronic bk. : PDF) |
||
| 020 | _z1032689781 | ||
| 020 | _z9781032689784 | ||
| 024 | 7 |
_a10.4324/9781032689937 _2doi |
|
| 035 | _a(OCoLC)1441717041 | ||
| 035 | _a(OCoLC-P)1441717041 | ||
| 050 | 4 | _aHT325 | |
| 072 | 7 |
_aBUS _x043060 _2bisacsh |
|
| 072 | 7 |
_aBUS _x067000 _2bisacsh |
|
| 072 | 7 |
_aBUS _x043000 _2bisacsh |
|
| 072 | 7 |
_aKJSM _2bicssc |
|
| 100 | 1 |
_aWarnaby, Gary. _1https://id.oclc.org/worldcat/entity/E39PCjCW8DykBDdMjHXKc4XQtq _996049 |
|
| 245 | 1 | 0 |
_aPLACE MARKETING AND TEMPORALITY _h[electronic resource]. |
| 260 |
_a[S.l.] : _bROUTLEDGE, _c2024. |
||
| 300 | _a1 online resource | ||
| 520 | _aMuch city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial product' that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce--which can serve to homogenize places which in reality are very different. However, a city's distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past--both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the character' of the populace)--is appropriated, in order to sell' the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past--and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a temporal paradox' incorporating both fixity (the material and immaterial elements of the city's past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences). | ||
| 588 | _aOCLC-licensed vendor bibliographic record. | ||
| 650 | 0 |
_aPlace marketing. _960277 |
|
| 650 | 0 |
_aCity promotion. _996050 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / Research _2bisacsh _994554 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Urban & Regional _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh _964225 |
|
| 856 | 4 | 0 |
_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781032689937 |
| 856 | 4 | 2 |
_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 942 | _cE-Books | ||
| 999 |
_c68251 _d68251 |
||