000 03666cam a2200625 i 4500
001 9781351121910
003 FlBoTFG
005 20251030122307.0
006 m o d
007 cr cnu---unuuu
008 220711t20232023enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781351121897
_qelectronic book
020 _a1351121898
_qelectronic book
020 _a9781351121903
_qelectronic book
020 _a1351121901
_qelectronic book
020 _a9781351121910
_qelectronic book
020 _a135112191X
_qelectronic book
020 _a9781351121880
_q(electronic bk. : Mobipocket)
020 _a135112188X
_q(electronic bk. : Mobipocket)
020 _z9780815358732
_qhardcover
020 _z0815358733
_qhardcover
020 _z9781032349954
_qpaperback
024 7 _a10.4324/9781351121910
_2doi
035 _a(OCoLC)1336012912
035 _a(OCoLC-P)1336012912
050 0 4 _aHM1221
_b.F35 2023
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aLAN
_x004000
_2bisacsh
072 7 _aBUS
_x002000
_2bisacsh
072 7 _aKJSP
_2bicssc
100 1 _aFawkes, Johanna,
_eauthor.
_996197
245 1 0 _aDepth public relations :
_bafter the masquerade /
_cJohanna Fawkes.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2023.
264 4 _c©2023
300 _a1 online resource (ix, 197 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aRoutledge new directions in PR & communication research
520 _a"Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture and its darker aspects of false narratives and fake news? This book posits that the antidote to this trend of diminishing substance is 'depth communication' which builds on the best theory and practice to develop forms of communication built on dialogue with self and others, and offers a counterargument to the superficiality distorting our collective culture. Proposing a new foundation for the conceptualization of public relations, this book has profound implications for both public relations and will interest all scholars of the changing communication environment"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aPublic relations.
_958088
650 0 _aVisual communication.
_994483
650 0 _aSuperficiality.
_996198
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
_958091
650 7 _aLANGUAGE ARTS & DISCIPLINES / Communication
_2bisacsh
_993005
650 7 _aBUSINESS & ECONOMICS / Advertising & Promotion
_2bisacsh
_996199
830 0 _aRoutledge new directions in public relations and communication research.
_996200
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781351121910
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _cE-Books
999 _c68297
_d68297