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Marketing and Smart Technologies [electronic resource] : Proceedings of ICMarkTech 2023, Volume 1 / edited by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos.

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TextSeries: Smart Innovation, Systems and Technologies ; 386Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2024Edition: 1st ed. 2024Description: XIV, 883 p. 125 illus., 106 illus. in color. online resourceContent type:

text

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computer

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online resource

ISBN:

9789819715527

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Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleLOC classification:

TK5105.8857

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In: Springer Nature eBookSummary: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Item type: List(s) this item appears in: Titluri cărți electronice Springer Nature 2025 (10631 titluri)

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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