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Căderea advertisingului și ascensiunea PR-ului /

RIES, Al.

Căderea advertisingului și ascensiunea PR-ului / Al Ries, Laura Ries - București : Brandbuilders Grup, 2005 - 352 p. ; 20 cm

Include index.

Source: 238620, 238621

Subjects--Chronological Terms:

Subjects--Topical Terms:
DE-Economie

Subjects--Geographic Terms:

Index Terms--Genre/Form:
carte de studiu

Universal Decimal Class. No.: 339.1 659.1

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