Căderea advertisingului și ascensiunea PR-ului / (Record no. 19011)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00997cam a2200361 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160510t2005||||rm |||||||||||||1 0|rum|d |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 238620, 238621 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UDJG |
| Language of cataloging | rum |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rum |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 339.1 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 339.1/R51 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | II 37219 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RIES, Al. |
| 9 (RLIN) | 28560 |
| 245 10 - TITLE STATEMENT | |
| Title | Căderea advertisingului și ascensiunea PR-ului / |
| Statement of responsibility, etc. | Al Ries, Laura Ries |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | București : |
| Name of publisher, distributor, etc. | Brandbuilders Grup, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 352 p. ; |
| Dimensions | 20 cm |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Source of heading or term | UDJG |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | UDJG |
| Topical term or geographic name as entry element | DE-Economie |
| 9 (RLIN) | 29895 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | UDJG |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | carte de studiu |
| Source of term | UDJG |
| 9 (RLIN) | 2811 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 9 (RLIN) | 521 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | reclamă |
| 9 (RLIN) | 8113 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relații publice |
| 9 (RLIN) | 6089 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți românești |
| 9 (RLIN) | 99 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți achiziții |
| 9 (RLIN) | 3407 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | RIES, Laura |
| 9 (RLIN) | 28562 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | UDJG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books Reading room |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Cărți | 112523 | Biblioteca - Sediul Central | Biblioteca - Sediul Central | SC-Sala lectură SEU | 19/06/2019 | 30.28 | 339/R51 | C-238620 | 19/06/2019 | 19/06/2019 | Books Reading room | ||||
| Not For Loan | Cărți | 112524 | Biblioteca - Sediul Central | Biblioteca - Sediul Central | SC-Sala lectură SEU | 19/06/2019 | 30.28 | 339/R51 | C-238621 | 19/06/2019 | 19/06/2019 | Books Reading room |