The Business and management of ocean cruises
The Business and management of ocean cruises [online] /
edited by Michael Vogel, Alexis Papathanassis, Ben Wolber
- Cambridge, MA : CABI, 2012
- 1 resursă online (xvi, 275 p.)
Index
Include referințe bibliografice.
The demand for ocean cruises - three perspectives Development of the cruise industry structure - the supply side Regulatory frameworks of the cruise industry Impacts of cruising Cruise line strategies for keeping afloat Core cruise operator processes and systems: overview and challenges Cruise lines' purchasing and logistics management Human resource management in the cruise industry Marketing communications in the cruise industry Pricing and revenue management for cruises Cruise packages Cruise product development Itinerary planning Shore-side activities Service quality and the cruise industry Hotel operations management on cruise ships Food and beverage operations Safety and security management Cruise ship marine operations Cruise sector growth - prospects, challenges, responsibilities
9781845938451 (print) 9781845938468
DE-Marketing
Index
Include referințe bibliografice.
The demand for ocean cruises - three perspectives Development of the cruise industry structure - the supply side Regulatory frameworks of the cruise industry Impacts of cruising Cruise line strategies for keeping afloat Core cruise operator processes and systems: overview and challenges Cruise lines' purchasing and logistics management Human resource management in the cruise industry Marketing communications in the cruise industry Pricing and revenue management for cruises Cruise packages Cruise product development Itinerary planning Shore-side activities Service quality and the cruise industry Hotel operations management on cruise ships Food and beverage operations Safety and security management Cruise ship marine operations Cruise sector growth - prospects, challenges, responsibilities
9781845938451 (print) 9781845938468
DE-Marketing