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The Business and management of ocean cruises [online] / edited by Michael Vogel, Alexis Papathanassis, Ben Wolber

Contributor(s): Material type: TextTextLanguage: English Publication details: Cambridge, MA : CABI, 2012Description: 1 resursă online (xvi, 275 p.)ISBN:
  • 9781845938451 (print)
  • 9781845938468
Subject(s): Genre/Form:
Online resources:
Contents:
The demand for ocean cruises - three perspectives Development of the cruise industry structure - the supply side Regulatory frameworks of the cruise industry Impacts of cruising Cruise line strategies for keeping afloat Core cruise operator processes and systems: overview and challenges Cruise lines' purchasing and logistics management Human resource management in the cruise industry Marketing communications in the cruise industry Pricing and revenue management for cruises Cruise packages Cruise product development Itinerary planning Shore-side activities Service quality and the cruise industry Hotel operations management on cruise ships Food and beverage operations Safety and security management Cruise ship marine operations Cruise sector growth - prospects, challenges, responsibilities
Item type: E-Books List(s) this item appears in: Titluri cărți electronice achiziționate prin Anelis Plus (CABI) | Titluri cărți electronice intrate în bibliotecă în anul 2020 | Titluri cărți electronice marketing | Titluri cărți mk-comunicare (DC nave) intrate în 2016-2021 | Titluri cărți cibernetică și informatică economică (DC) intrate în 2016-2021 | Titluri cărți management intrate în 2016-2021 | Titluri cărți marketing intrate în 2016-2021 | Titluri cărți ECTS intrate în 2016-2021 | Titluri cărți management-marketing intrate în 2010-2021 | Titluri cărți electronice biblioteca proprie (FEAA) | Titluri RE administrarea afacerilor în alimentația publică intrate în 2016-2022 | Titluri cărți arhitectură navală în limba engleză | Titluri cărți marketing în limba engleză | Titluri cărți marketing intrate în 2016-2023
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Include referințe bibliografice.

The demand for ocean cruises - three perspectives Development of the cruise industry structure - the supply side Regulatory frameworks of the cruise industry Impacts of cruising Cruise line strategies for keeping afloat Core cruise operator processes and systems: overview and challenges Cruise lines' purchasing and logistics management Human resource management in the cruise industry Marketing communications in the cruise industry Pricing and revenue management for cruises Cruise packages Cruise product development Itinerary planning Shore-side activities Service quality and the cruise industry Hotel operations management on cruise ships Food and beverage operations Safety and security management Cruise ship marine operations Cruise sector growth - prospects, challenges, responsibilities

Achiziție prin Proiectul Anelis Plus 2020.

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Biblioteca Universității "Dunărea de Jos" din Galați

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