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Managementul marketingului /

KOTLER, Philip

Managementul marketingului / Philip Kotler ; trad. Smaranda Nistor - Ed. a 3-a - București : Teora, 2002 - XXXII, 1112 p. ; 25 cm.

Bibliogr., indice.

ISBN: 9732005793

Source: 289712

Subjects--Chronological Terms:

Subjects--Topical Terms:
DE-Marketing

Subjects--Geographic Terms:

Index Terms--Genre/Form:
lucrare de specialitate

Universal Decimal Class. No.: 339.1/.3:65 659

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