Managementul marketingului / (Record no. 54586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01193nam a2200409 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160510t2002||||rm |||||r|||||||1 0|rum|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9732005793 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 289712 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UDJG |
| Language of cataloging | rum |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | rum |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 339.1/.3:65 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 339.1/K76 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | III 26960 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Philip |
| 9 (RLIN) | 27952 |
| 245 10 - TITLE STATEMENT | |
| Title | Managementul marketingului / |
| Statement of responsibility, etc. | Philip Kotler ; trad. Smaranda Nistor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed. a 3-a |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | București : |
| Name of publisher, distributor, etc. | Teora, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXXII, 1112 p. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliogr., indice. |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Source of heading or term | UDJG |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | UDJG |
| Topical term or geographic name as entry element | DE-Marketing |
| 9 (RLIN) | 29895 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | UDJG |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | lucrare de specialitate |
| 9 (RLIN) | 53612 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | concurență comercială |
| 9 (RLIN) | 1155 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 9 (RLIN) | 521 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | management |
| 9 (RLIN) | 324 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | piața bunurilor și serviciilor |
| 9 (RLIN) | 24162 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cerere și ofertă |
| 9 (RLIN) | 10742 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicitate |
| 9 (RLIN) | 8112 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți românești |
| 9 (RLIN) | 99 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cărți donații interne |
| 9 (RLIN) | 224 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NISTOR, Smaranda |
| 9 (RLIN) | 23672 |
| Relator term | trad. |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | UDJG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books 14 days |
No items available.