Marketing 6.0 : the future is immersive /
Kotler, Philip,
Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - 1 online resource (vii, 247 pages) : color illustrations
Includes index.
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
9781119835370 1119835372 1119835380 9781119835387
602D29CB-2691-4B7F-A3BE-59182EE7B3D2 OverDrive, Inc. http://www.overdrive.com
2023035116
HF5415 / .K686 2024
Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - 1 online resource (vii, 247 pages) : color illustrations
Includes index.
"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
9781119835370 1119835372 1119835380 9781119835387
602D29CB-2691-4B7F-A3BE-59182EE7B3D2 OverDrive, Inc. http://www.overdrive.com
2023035116
HF5415 / .K686 2024