Marketing 6.0 : (Record no. 56190)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02746nam a2200517 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1408383117 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EBZ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251029164110.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230727s2024 njua o 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023035116 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EBZ |
| Language of cataloging | eng |
| Transcribing agency | EBZ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119835370 |
| Qualifying information | electronic publication |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119835372 |
| Qualifying information | electronic publication |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119835380 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119835387 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119835219 |
| Qualifying information | hardcover |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 602D29CB-2691-4B7F-A3BE-59182EE7B3D2 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K686 2024 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 9 (RLIN) | 27952 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 6.0 : |
| Remainder of title | the future is immersive / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2024] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (vii, 247 pages) : |
| Other physical details | color illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 341 0# - | |
| -- | textual |
| -- | sapdv |
| -- | EBSCOhost |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- |
| Assigning source | Provided by publisher. |
| 532 #0 - | |
| -- | EBSCOhost |
| -- | "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on online resource; title from digital title page (viewed on December 29, 2023). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 521 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| 9 (RLIN) | 58482 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | |
| Source of heading or term | aat |
| 9 (RLIN) | 521 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| Dates associated with a name | 1947- |
| Relator term | author. |
| 9 (RLIN) | 65375 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan, |
| Relator term | author. |
| 9 (RLIN) | 65376 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Kotler, Philip. |
| Title | Marketing 6.0 |
| Place, publisher, and date of publication | Hoboken, New Jersey : Wiley, [2024] |
| International Standard Book Number | 9781119835219 |
| Record control number | (DLC) 2023035115 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3753975">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3753975</a> |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 3753975 |
| 994 ## - | |
| -- | 92 |
| -- | N$T |
No items available.