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Marketing research /

BURNS, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, 1998 - xxii, 638 p., [25] p. ; 26 cm + CD

Include note. Include index.

Bibliogr.

ISBN: 0138966060

Source: 270389

Subjects--Chronological Terms:

Subjects--Topical Terms:
DE-Management

Subjects--Geographic Terms:

Index Terms--Genre/Form:
lucrare de specialitate

Universal Decimal Class. No.: 658.8:659.1

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