MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01210cam a2200421 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160510t1998||||nju|||||||||||||1 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0138966060 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
270389 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UDJG |
| Language of cataloging |
rum |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8:659.1 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.5/B95 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
III 22376 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BURNS, Alvin C. |
| 9 (RLIN) |
31920 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc. |
Alvin C. Burns, Ronald F. Bush |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 638 p., [25] p. ; |
| Dimensions |
26 cm + |
| Accompanying material |
CD |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Include note. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Include index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliogr. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
lucrare de specialitate |
| Source of term |
UDJG |
| -- |
53612 |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
|---|
| Source of heading or term |
UDJG |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
UDJG |
| Topical term or geographic name as entry element |
DE-Management |
| 9 (RLIN) |
583 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
UDJG |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
management |
| 9 (RLIN) |
324 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
marketing |
| 9 (RLIN) |
521 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
cercetare de marketing |
| 9 (RLIN) |
4855 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
prospectarea pieții |
| 9 (RLIN) |
28000 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
cărți străine |
| 9 (RLIN) |
102 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
cărți donații interne |
| 9 (RLIN) |
224 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BUSH, Ronald F. |
| 9 (RLIN) |
31921 |
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Title |
SPSSÀ¾Ù 7.5 for WindowsÀ¾Ù student version\\1996\ |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
UDJG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Universal Decimal Classification |
| Koha item type |
Books Reading room |
