MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01604cam a2200469 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160510t2005||||rm |||||||||||||| 0|rum|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9737330404 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
238699, 238700, 239746 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UDJG |
| Language of cataloging |
rum |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
rum |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
659.1:81'22:316.77 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
339.1/B74 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
II 37268 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BOUTAUD, Jean-Jacques |
| 9 (RLIN) |
27664 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Comunicare, semiotică și semne publicitare : |
| Remainder of title |
teorii, modele și aplicații / |
| Statement of responsibility, etc. |
Jean-Jacques Boutaud ; pref. Yves Jeanneret ; trad. de Diana Bratu, Mihaela Bonescu ; ed. îngrij. de Valentina Pricopie |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
București : |
| Name of publisher, distributor, etc. |
Tritonic, |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
139 p. : |
| Other physical details |
il. ; |
| Dimensions |
20 cm |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Comunicare. Media |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliogr. |
| 536 ## - FUNDING INFORMATION NOTE |
|---|
| Text of note |
Achiziție grant Phare 2002 - IMM-uri(d-na ȘARPE) |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
lucrare de specialitate |
| Source of term |
UDJG |
| -- |
53612 |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
|---|
| Source of heading or term |
UDJG |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
DE-Sociologie |
| Source of heading or term |
UDJG |
| 9 (RLIN) |
593 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
DE-Economie |
| 9 (RLIN) |
29895 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
UDJG |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
publicitate |
| 9 (RLIN) |
8112 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
comunicare de marketing |
| 9 (RLIN) |
5789 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
semiotică |
| 9 (RLIN) |
2237 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
mesaj publicitar |
| 9 (RLIN) |
8111 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
cărți românești |
| 9 (RLIN) |
99 |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
cărți achiziții |
| 9 (RLIN) |
3407 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
JEANNERET, Yves |
| Relator term |
pref. |
| 9 (RLIN) |
27666 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BRATU, Diana |
| Relator term |
trad. |
| 9 (RLIN) |
27667 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BONESCU, Mihaela |
| Relator term |
trad. |
| 9 (RLIN) |
27668 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
PRICOPIE, Valentina |
| Relator term |
ed. |
| 9 (RLIN) |
27669 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Comunicare. Media |
| Miscellaneous information |
(Tritonic, București) |
| 9 (RLIN) |
27670 |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
UDJG |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Institution code [OBSOLETE] |
|
| Source of classification or shelving scheme |
Universal Decimal Classification |
| Koha item type |
Books Reading room |
