The Agenda mover [online] : when your good idea is not enough / Samuel B. Bacharach
Material type:
- 9781501710018

Indice.
1. The Political Competence of Execution Don’t Rely on the Power of Your Idea... ...Or Charisma Lead with a Small “L” Build a Coalition
2. Anticipate the Agendas of Others: Know where they're coming from Know Whom You’re Dealing With Interpret Intentions So Who’s Who?
3. Mobilize your Campaign: get Initial Support Focus Your Message Justify Your Agenda Establish Credibility Gauge Your Support
4. Negotiate Support: get the Buy-In Reduce Their Anxiety What’s in It for Them? Don’t Be Afraid of Power Arguments Manage the Stage Get the Right Mind-set
5. Sustain your Campagn: get Things Done Create Traction Manage with Agility Bolster The Campaign Mind-Set Stay Politically Astute
Conclusion: “We” Not “I”: You Can’t Do It Alone
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