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Multimodality [online] : foundations, research and analysis, a problem-oriented introduction / John Bateman, Janina Wildfeuer, Tuomo Hiippala

By: Contributor(s): Material type: TextTextLanguage: English Series: Mouton TextbookPublication details: Berlin : De Gruyter Mouton, 2017Description: 1 resursă online (viii, 416 p.)ISBN:
  • 9783110479898
Subject(s): Genre/Form: Online resources:
Contents:
Part I: Working your way into ‘multimodality’ 1. Introduction: the challenge of multimodality 2. Recognising multimodality: origins and inspirations 3. Where is multimodality? Communicative situations and their media 4. What is multimodality? Semiotic modes and a new ‘textuality’
Part II: Methods and analysis 5. The scope and diversity of empirical research methods for multimodality 6. Are your results saying anything? Some basics 7. Multimodal navigator: how to plan your multimodal research
Part III: Use cases 8. Gesture and face-to-face interaction 9. Performances and the performing arts 10. Layout space 11. Diagrams and infographics 12. Comics and graphic novels 13. Film and the moving (audio-)visual image 14. Audiovisual presentations 15. Webpages and dynamic visualisations 16. Social media 17. Computer and video games 18. Final words: ready, steady, analyse!
Item type: E-Books List(s) this item appears in: Titluri cărți electronice achiziționate prin Anelis Plus (De Gruyter) | Titluri cărți mk-comunicare (DC nave) intrate în 2016-2021 | Titluri cărți mk-comunicare (DC nave) publicate în 2017-2021 | Titluri cărți marketing în limba engleză publicate în 2013-2023 | Titluri cărți marketing în limba engleză | Titluri cărți marketing intrate în 2016-2023
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Part I: Working your way into ‘multimodality’ 1. Introduction: the challenge of multimodality 2. Recognising multimodality: origins and inspirations 3. Where is multimodality? Communicative situations and their media 4. What is multimodality? Semiotic modes and a new ‘textuality’

Part II: Methods and analysis 5. The scope and diversity of empirical research methods for multimodality 6. Are your results saying anything? Some basics 7. Multimodal navigator: how to plan your multimodal research

Part III: Use cases 8. Gesture and face-to-face interaction 9. Performances and the performing arts 10. Layout space 11. Diagrams and infographics 12. Comics and graphic novels 13. Film and the moving (audio-)visual image 14. Audiovisual presentations 15. Webpages and dynamic visualisations 16. Social media 17. Computer and video games 18. Final words: ready, steady, analyse!

Achiziție prin Proiectul Anelis Plus 2020.

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Biblioteca Universității "Dunărea de Jos" din Galați

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