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If You're in a dogfight, become a cat! [online] : Strategies for long-term growth / Leonard Sherman

By: Material type: TextTextLanguage: English Publication details: New York : Columbia University Press, 2017Description: 1 resursă online (360p.)ISBN:
  • 9780231542821
Subject(s): Genre/Form: Online resources:
Contents:
Frontmatter Contents Preface Chapter One : The Origins of Modern Business Strategy Thinking Chapter Two : There’s No Such Thing as a Bad Industry Chapter Three : Why Are We in Business? Chapter Four : The Search for the Holy Grail of Business: Long-Term Profitable Growth Chapter Five : Do You Know What Your Strategy Is? Chapter Six : Getting Strategy Right Chapter Seven : Creating Strong Brands Chapter Eight : Brand Builders and Killers Chapter Nine : What Makes Products Meaningfully Different? Chapter Ten : Where Do Great Ideas Come From? Chapter Eleven : Strategies to Break Away from the Pack Chapter Twelve : Hitting the Bull’s-Eye Notes Index
Item type: E-Books List(s) this item appears in: Titluri cărți electronice achiziționate prin Anelis Plus (De Gruyter) | Titluri cărți electronice marketing | Titluri cărți inginerie electrică publicate în 2017-2022 | Titluri cărți DC inginerie electrică (electronică) publicate în 2017-2022 | Titluri cărți DC inginerie electrică (management-marketing) publicate în 2017-2022 | Titluri cărți electronice biblioteca proprie (FEAA)
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Frontmatter Contents Preface Chapter One : The Origins of Modern Business Strategy Thinking Chapter Two : There’s No Such Thing as a Bad Industry Chapter Three : Why Are We in Business? Chapter Four : The Search for the Holy Grail of Business: Long-Term Profitable Growth Chapter Five : Do You Know What Your Strategy Is? Chapter Six : Getting Strategy Right Chapter Seven : Creating Strong Brands Chapter Eight : Brand Builders and Killers Chapter Nine : What Makes Products Meaningfully Different? Chapter Ten : Where Do Great Ideas Come From? Chapter Eleven : Strategies to Break Away from the Pack Chapter Twelve : Hitting the Bull’s-Eye Notes Index

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