Experiments on Mass Communication [online] / C. I. Hovland, A. A. Lumsdaine

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Material type: Text

TextLanguage: English Series: Princeton Legacy Library ; 5060Publication details: New Jersey : Princeton University Press, 2017Description: 1 resursă online (356 p.)ISBN:

9781400886807

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Acces la textul integral numai din contul de acces mobil.

Contents:

Frontmatter Preface Contents Chapter 1. Introduction

Part I. Film evaluation studies Introduction to part I Chapter 2. The orientation film, “The battle of Britain” Chapter 3. General implications derived from the orientation film experiments Chapter 4. The audience's evaluation of films Chapter 5. Experimental comparison of alternative presentations Chapter 6. Effects of films on men of different intellectual ability

Part II. Studies employing controlled variation Introduction to part II Chapter 7. Short-time and long-time effects of an orientation film Chapter 8. The effects of presenting “one side” versus “both sides” in Changing opinions on a controversial subject Chapter 9. The effect of an audience-participation technique in film-strip presentation Chapter 10. Summary and evaluation

Appendices Appendices: measurement problems encountered A. The baseline for measurement of percentage change B. “Marginal” versus “internal” effects C. Comparison of the before-after and the after-only design of experiments D. “Regression” in the analysis of effects of films Index

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E-Books List(s) this item appears in: Titluri cărți electronice achiziționate prin Anelis Plus (De Gruyter) | Titluri cărți pedagogie intrate în 2016-2022 | Titluri cărți științele educației intrate în 2016-2022 | Titluri cărți științele educației intrate în 2016-2023

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Frontmatter Preface Contents Chapter 1. Introduction

Appendices Appendices: measurement problems encountered A. The baseline for measurement of percentage change B. “Marginal” versus “internal” effects

C. Comparison of the before-after and the after-only design of experiments
D. “Regression” in the analysis of effects of films
Index

Achiziție prin proiectul Anelis Plus 2020.

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