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Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Bj�orn Axelsson and Christopher Rosenqvist.

Contributor(s):

Material type: Text

TextPublisher: Bingley, U.K. : Emerald Publishing Limited, 2018Copyright date: �2018Description: 1 online resource (xiv, 348 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781787549685 (e-book)
9781787549708 (ePUB)

Subject(s):

-- Marketing -- General

Additional physical formats: No title; No titleLOC classification:

HF5415 .O74 2018

Online resources:

Resursa online

Item type: List(s) this item appears in: Titluri cărți marketing în limba engleză publicate în 2013-2023 | Titluri cărți marketing și comunicare în afaceri

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Includes index.

Includes bibliographical references.

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