Normal view MARC view ISBD view

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By:

Kotler, Philip [author.]

Contributor(s):

Material type:

TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]Description: 1 online resource (vii, 247 pages) : color illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781119835370
1119835372
1119835380
9781119835387

Subject(s):

Additional physical formats: Print version:: Marketing 6.0LOC classification:

HF5415 .K686 2024

Online resources:

EBSCOhost

Summary: "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Provided by publisher.

Item type: List(s) this item appears in: Titluri cărți electronice EBSCO 2025 (340 titluri)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

Includes index.

"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Provided by publisher.

EBSCOhost "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025.

Description based on online resource; title from digital title page (viewed on December 29, 2023).

There are no comments on this title.

to post a comment.